Gone are the days when you could rely only on your charming personality to persuade a customer to make a car sale. Things have changed a lot since the days of yore. Not only has technology become more complex and intricate, customers have also become more savvy and wiser to the ways of the world. Thus, car salespeople today have their work cut out for them in the way of being more technically knowledgeable. Those who have been in the business for a long time would know that the number of autos model on the market have increased exponentially. Customers’ tastes have also evolved to they are less likely to settle for anything less than what they have in mind.
What has Changed?
A lot has changed in as far as the technical aspects of cars are involved. Simply looking at the variety of fuel options and the associated technology is a clear indicator. Cars today come in a variety of fuel options ranging from the traditional petroleum or gasoline to diesel-powered, hybrid and LPG fuelled cars. All these options simply were not there in the earlier days. Thanks to the rapid technology changes, the variety is likely to increase in the coming days. All of this means that as a car salesperson you need to know about the differences in these different car models and what impact they have on performance and the customer’s budget.
Savvy Customers
Although the average buyer is still pretty much disposed to being persuaded by a well-trained and experienced car salesperson, buyers today have more options than ever to conduct a background check and do some market research before actually making a visit to the car showroom. Thanks to social media groups, blogs and other web platforms, buyers can consult with other car owners, learn from their experiences via blogs, read car reviews and basically arm themselves with a lot of knowledge and many questions to ask you. To satisfy your customer and clinch that sale, you need to be knowledgeable in many technical aspects.
What You Need to Know About
What does it really mean that you need to acquire more technical knowledge? It simply means that you must be prepared to answer any questions that the customer asks with respect to the mileage and convenience with using the car. If you are selling a hybrid model, you should be able to explain how the car changes from gas-mode to electric-mode and whether it does so manually or automatically. If you are selling an electric car, you need to facilitate the customer by guiding them to various charging points in the area. In other words, you don’t simply have to convince the buyer that the car works, but you also have to explain to them how it works.
Benefits of Technical Knowledge
You may feel that all this knowledge is more useful for a car mechanic than for a car salesman. However, technical knowledge will not only make you more aware but also more confident in approaching a potential customer. Lack of knowledge often leads car salespeople into desperation and they either make exaggerated claims about the car or agree to every request of the buyer. Training in technical knowledge will help you avoid that by making you more confident in the ability of the car to meet your customer’s needs.
Leave a Reply