There are several car racing championships taking place all over the country but the Sprint Cup has something distinctive about its promotional campaigns.
What is the Miss Sprint Cup Campaign?
The Miss Sprint Cup acts as the leader for the promotional campaign, trying to raise awareness about the sport and maintain constant contact with the fans. It is estimated that there are around 1 million Sprint Cup fans on Facebook and Twitter alone.
The Miss Sprint Cup campaign helps to maintain a link between the sport and the fans throughout the year. Through various promotional campaigns where the sport is represented by the Miss Sprint Cup, fans are able to get updates about events taking place in the sport and get informed about upcoming races and events.
For the 2013 Sprint Unlimited to be held at Daytona, fans will be able to interact with the recent addition to the Miss Sprint Cup campaign, Brooke Werner. It can be expected that after the season, she will accompany other Miss Sprint Cup representatives to various competitions across the country.
Brooke Werner: The Newest Addition
Brooke Werner seems excited about becoming part of the Miss Sprint Cup campaign. She has also been crowned Miss Vermont USA and enjoys hiking at the same time. An avid listener of bluegrass music, she is also into endurance sports such as skiing.
In her free time, she can be found browsing through her collection of antiques or watching old movies. A public relations graduate from Champlain College, she has also worked with an agency that developed marketing programs targeted at the youth. This gives her the ability to build the necessary rapport with Sprint Cup fans.
Werner will be accompanied by Coon on the Sprint Cup track as she has already served twice for the Sprint Cup. Coon is also excited about her third run at the campaign. Like Werner, she has also been a marketing professional and is fond of sports. Along with Coon, Roney will also be seen in her third season of the Sprint Cup. The Miss Sprint cup campaign has gained a lot of popularity and has been instrumental in raising awareness about the sport.
Right from greeting fans at the racing tracks, the Miss Sprint Cup representatives work hard at communicating valuable information about the game through the media to the fans of the sport. In 2012 alone, Miss Sprint Cup representative gave close to 900 interviews and media appearances, and more is expected in 2013.