In the modern age of smartphones, tablets and the increased capabilities of the internet, we find ourselves refining our lives to greater efficiency. More and more aspects of our daily lives require objects to be multi-functional. The same can be said for the automotive industry. We need our cars to cater for many different tasks such as: off-road, speed, style, fuel efficiency, comfort and safety.
Previously, 4x4s used to be large, clunky machines that were mainly used by farmers. Nowadays you will probably find that at least one professional footballer from each team has a 4×4 and that they are very popular with business executives who have long daily drives to their city jobs. So why has this happened? 4x4s have, as you may have noticed, become more stylish, amongst other things. 4x4s are appealing to wider demographics and now convey an air of luxury along with their ability to be taken ‘off-road’. We have taken a look at why by looking at the features of the brand new Jeep Cherokee.
- Tyre pressure monitoring system to help the driver more accurately identify when their tyres are too low.
- Latest in eco diesel technology, delivering cleaner diesel emissions, resulting in less CO2 pollution. Greater refinements also allow for the engine to generate greater mileage per tank of fuel, assisted further with new 8-speed transmissions, boasting a 45% improved crawl rate.
- A new Selec-Terrain traction control system giving you five modes to select, tackling any condition, including snow and sand.
Like the Chrysler 300C, the Jeep Cherokee exudes style with features such as:
- Open-pore wood accents on the vehicle trim.
- Suede-like premium headliner.
- 20-inch satin polished aluminium wheels.
New premium Natura Plus leather-trimmed heated seats with edge welting. The seats also have a soft and supple construction with outstanding ‘breathability’ that makes the leather more comfortable in both hot and cold weather.
- Stylish, keyless Enter ‘n Go system.
- Front and rear seat input consoles to cater for auxiliary, USB and SD peripherals.
- CommandView sunroof boasting a dual-panelled, sliding-glass ceiling with power controls and a power sunshade.
I would argue that it doesn’t matter about having substance over style or visa versa, 4x4s now seem to be capable of both and this is reflected in their ongoing wider appeal.