I always picture Frank Sinatra and Dean Martin and the rest of the old Rat Pack driving shining new 1958 Buicks. I don’t know if they ever owned a Buick, but somehow, that car epitomizes the fabulous fifties. Just like some of the movies of that era, like North By Northwest and a few others. The saturated colors of the cars, the clothes, the sets and the bright red of the lipstick seems to really bring out the best of what the fifties can represent as far as appearance and style. Just like the Lacrosse for example which is one of the most stylish models that the Buick brand has came out with in recent years, and can be seen at Williamson Buick-GMC in FL.
Of course, the Buick is more than simply style and appearance. It has substantial written all over it. And although it can comfortably represent the 1950s, it also comfortably fits right into this decade. Sales are up for the Buick and Tiger Woods, the number one golfer in the world, drives a Buick. These cars have been steadily popular since their inception, around a hundred years ago. They have quietly competed for a share of the automobile market against the likes of Ford, Chrysler, all the Japanese models and they have succeeded in maintaining a position of excellence and high-regard by the American people.
Buick is a car that should be proud for staying true to itself throughout the last hundred years. These cars have always been built with the highest focus on detail and with the safety and comfort of the individual buyer in mind. Each model is thoroughly tested for every possibly contingency, whether it’s rough road conditions or simply how long it takes for the air conditioning and heating to change the temperature in the cabin. There is nothing too small to be tested by those great Buick engineers and designers. They build cars to be better. And that’s what they’ve been doing for decades and decades: building better cars.
It’s not a great leap to imagine any one of the Rat Pack behind the wheel of a Buick. And it’s not hard to imagine why the most famous golfer in the world would lend his name to such a beautiful piece of workmanship like the Buick. People, all people want to be identified with fine craftsmanship and the stars of the fifties are no different from the sports figures of this era. It’s just a great car and it does everything right the first time. Everyone loves to be around excellence and excellence is now spelled B-U-I-C-K.